Really get to learn about target audiences

Develop a closer relationship with your target audience:

• How they live on a daily basis.
• Relationships with their environment / household members.
• Brands they buy.
• Influences within decision making units.
• Media consumption & influences.
• Purchasing and decision making behaviour.

Understand reactions to new or existing ideas:

• Propositions.
• Concepts.
• Communications.
• NPD.

How you use The Thinking Shed is up to you. The opportunities it offers are vast. Some clients are using it for short-term projects; others are creating more bespoke versions for longer term Insight Communities. Just like all qual research, the limit is your creativity.