The benefit of Insight Communities

Insight Communities get regular feedback from their customers / competitors’ customers.

This is where The Thinking Shed comes in. We can offer every stage of the process:

• Recruitment of members.
• Customising the site.
• Addressing research objectives.
• Maximising the quality of output.

Insight Communities are only cost-effective if they are engaging both to members and clients. So, on each project we offer many ways to maximise engagement.

The key to a successful Insight Community is the subtle balance between allowing members to have freedom of expression, and covering the clients’ agenda.

Often clients like to interact, perhaps by co-creating with the members, and typically this works really well. But, clients may need to be thick-skinned. Sometimes members will add things that they don’t like to hear. But hey.

So, an Insight Community is a fantastic way to allow clients to have close contact with representatives of their customer base. The Thinking Shed is a terrific tool to enable this.