| What clients are saying about The Thinking Shed... |
"Thank you for making the whole process so easy to set up, your clear and consistent contact during the process was also greatly appreciated. We will definitely be recommending your service to all our colleagues."
James Edwards, Unilever
"The ability to engage directly with these customers (via a moderator) is also a very powerful element of this methodology and allows the client to overcome ‘focus group remorse’ - as customers participate there is lots of opportunity to interact and avoid the, 'I wish I had asked' risk."
Kevin Alexander, Shell Retail, Global Retail Category Manager
“… a great addition to the more traditional groups, as having rich verbatim comments in consumer’s own language proved invaluable. We will be able to interrogate this language in the future for insight-mining. We will definitely be using this approach again."
Joanna Stanbridge, GSK, Senior Insight Manager
“Clients… bowled over by the output they have obtained by using the Thinking Shed’s tool – it provides high levels of rich, insightful, personal information in an engaging and accessible way, and they can immerse themselves in the actual quotes, as well as feeling more confident in my own research analysis."
Julie Davey, Julie Davey Research
“It’s intuitive to use for researchers, clients and respondents and allows for a great range of interactions and exercises. Our respondents have even commented on how much they’ve enjoyed using it!”
Sarah Askew, McCallum-Layton
“We previously did these kind of tasks on paper or via email but we found that we got a lot more out of the respondents using The Thinking Shed than we would have done otherwise. …I was always a bit of a sceptic when it came to online qual tools but TTS is converting me."
Marion Gannon, Jigsaw Research
“The Thinking Shed helped us throughout our demanding international project. Clearly, some of the best community minds work in sheds.”
Community Manager, Fastforward research