This unique approach by The Thinking Shed involves adapting traditional projective tasks for the online methodology. Through a variety of techniques you can gauge respondents' views and emotions towards specific brands, forcing your respondents to think outside of the box.
For instance you could upload a mood board or a collage template, and ask your respondents to highlight a picture from either a pre-selected range, or choose their own from the internet, in order to indicate how they felt using a particular brand. You could then ask them to explain why they use that brand, and to upload images of how they felt after using this brand. This is simple for respondents to do, visually powerful and a great technique to supplement a traditional basic Q&A approach.
Another technique that works well on The Thinking Shed is brand personification. By uploading such a technique into the Feedback area; our unique stimulus annotation tool; you can build a picture of how a specific brand is seen by respondents from a very different angle, including the key positive and negative features, and how they compare to rival brands. The respondent can support their selection with sentiment and commentary, to explain whether that selection has positive or negative connotations and the thought process behind their selections.
These are just a selection of the techniques you can utilise for brand investigation using our platform and you are by no means limited to the ones I’ve just been through – they’re just a small handful of examples. Others include brand obituaries, blob trees, etc.