We at The Thinking Shed are the online qual experts. We believe in being faithful to our online qual roots, allowing you to utilise familiar techniques and research methods, but on an innovative online platform.
We recommend smaller communities online, as opposed to using large panels to conduct qual research. Whilst large panels may be great for quant research, they tend to produce low yield, low quality results for qual research, and are very difficult to manage and to analyse.
We believe in:
Taking the time to build relationships with participants, to build that trust in order that you can maximise the quality of your output.
Employing the full spectrum of techniques in order to gain the information you require.
Putting the time in to properly collect, analyse, and interpret the output.
We will endeavour to keep abreast of the latest techniques and tools in the online methodology; to stay innovative and fresh, enabling you to have full confidence in the process.