Revealing the inner self
When running traditional groups, often without realising it, we create our own picture of respondents from their profiles. These are based on our own instinctive pre-conceptions and stereotypes.
Using self-ethnographic techniques, such as asking your respondents to upload images and videos of themselves, you can often gain a true picture of where they live, work, or shop, often beyond what you’ve asked the respondent to show you. For instance, from a recording of your respondent cooking a meal, you can gain insight into the brands they use, or to how cluttered/neat they keep their kitchen.
Respondent diaries are very useful for gaining access to your respondent’s intimate thoughts and secrets, by tapping into the psychology of the traditional dairy, and the familiarity of opening up thoughts and feelings on social media
Using these techniques over time can really help to build up a genuine picture of the respondents' day to day lives, with less risk of them, or us, painting a false image. So when it comes to the analysis you’re basing it on the reality of the person and not your own pre-conception.