The Thinking Shed

Remote ethnographic research 
 

The Thinking Shed is a brilliantly simple app 
designed for getting researchers in the moment

of consumer behaviours and choices

We wanted all participants to feel comfortable and confident using it...
- So we made the Thinking Shed app easy and simple to use

We wanted researchers to focus on their projects rather than worrying about the app...

- So we made a simple interface that is easy to set up and manage

And.. we wanted researchers to capture the moments in time they don't normally see
- So we focused the app on collecting video and images so outputs bring your findings to life

We offer three options: 

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DIY

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RECRUITMENT

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MODERATION

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The Thinking Shed is a brilliantly simple app 
designed for getting researchers in the moment

of consumer behaviours and choices

Clean Interface

Create a simple introduction page to your project, outlining an overview of what you are looking for participants to do.

Being upfront and clear about the type of tasks and commitment expected appeals to all participants, and your results will roll in.

Tasks are then formatted around a simple Q&A style
where participants add text, photos or video as answers

You can choose to receive notifications every time you receive a response, or get a summary at the end of the day.

 

As responses come in you can probe and ask further questions, within the app.

 

Allocate your tasks

Create as many tasks for your participants as you like, using a variety of formats:

  • They could be a daily diary style, with an option of written responses, or uploading photos/videos

  • Tasks can be revealed all at once and worked through / daily OR only revealed after the first task is complete. You choose how you want to manage it

...There is no place like phone

Respond to media

Provide participants with videos and pictures to respond to, and get them to comment on specific moments.

Share stimulus and feedback gathered from other participants to trigger further reactions

Show stimulus ranging from advertising to letter testing, and get in the moment opinions on your product testing.

email us for a quote: getintouch@thethinkingshed.com