The Thinking Shed

The Thinking Shed is a brilliantly simple app 
designed for getting researchers in the moment

of consumer behaviours and choices

We wanted all participants to feel comfortable and confident using it...
- So we made the Thinking Shed app easy and simple to use

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We wanted researchers to focus on their projects rather than worrying about the app...

- So we made a simple interface that is easy to set up and manage

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And.. we wanted researchers to capture the moments in time they don't normally see
- So we focused the app on collecting video and images so outputs bring your findings to life

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We offer three options: 

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The Thinking Shed is a brilliantly simple app 
designed for getting researchers in the moment

of consumer behaviours and choices

Clean Interface

Create a simple introduction page to your project, outlining an overview of what you are looking for participants to do.

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Being upfront and clear about the type of tasks and commitment expected appeals to all participants, and your results will roll in.

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Tasks are then formatted around a simple Q&A style
where participants add text, photos or video as answers

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You can choose to receive notifications every time you receive a response, or get a summary at the end of the day.

As responses come in you can probe and ask further questions, within the app.

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Allocate your tasks

Create as many tasks for your participants as you like, using a variety of formats:

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• They could be a daily diary style, with an option of written responses, or uploading photos/videos

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• Tasks can be revealed all at once and worked through / daily OR only revealed after the first task is complete. You choose how you want to manage it

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...There is no place like phone

Respond to media

Provide participants with videos and pictures to respond to, and get them to comment on specific moments.

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Share stimulus and feedback gathered from other participants to trigger further reactions

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Show stimulus ranging from advertising to letter testing, and get in the moment opinions on your product testing.